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Sumaiya Khatun
Aug 03, 2022
In Welcome to the Forum
Brands around the world are bracing for the unprecedented impact this pandemic will have on their businesses and workforces. Every industry experiences this in a different way. These are challenging times, especially for local companies. The impact of the coronavirus is significant for this group. 75% say they already see fewer sales and only 13% say they are confident in their contingency strategy. How can local marketing provide added value right now? Keep your location data up to date One of the most important tips for all (local) businesses: provide the right information to your customers. Consumers are uncertain about which stores are open and which services they (still) offer. Consider pick up or delivery. People orientate themselves even more online before they decide to leave the house. You can also see this in Google Trends. Globally, the search volume for " store hours " has increased significantly in the past 30 days. Due to the job function email list rapidly changing measures and regulations, correct online information is essential for your business continuity. Google Trends search volume worldwide store hours. Search volume in Google Trends on 'store hours'. Local businesses know the importance of Google's role as an intermediary between brand and audience. That's why keeping your Google My Business page up to date is a must. The most important three to do's for local marketing in a row: 1. Track opening hours Update the opening times regularly. For example, if you are closed on certain days or if something changes regarding your shops or services. For example, there are shops that open an hour earlier to give risk groups such as seniors the chance to come shopping, or supermarkets close during the day to allow stock fillers to work safely. This is useful information to include on your online profile. Google has added a "temporarily closed" feature to Google My Business (GMB).
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Sumaiya Khatun

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